With nearly 3 billion MAUs, Facebook is a major gateway to a massive audience for individual creators and businesses to showcase their products, services, and ideas. One of the most effective ways to reach and engage this audience is through videos. However, getting views on your Facebook videos is a multi-faceted challenge. An overwhelming amount of content is uploaded every day, making it difficult for your video(s) to appear at the top.
In addition, adapting to the changing preferences of Facebook viewers is also a consideration. But don’t worry. This article will explain the best tips and tricks on how to get more views on your Facebook page and increase more likes on Facebook post with your target audience.
9 ways to Get More Views on Facebook
- Replace Landscape Videos With Square Videos
- Disable Sounds In Your Videos
- Create a Very Specific Group
- Try To Grab People’s Attention Within The First 3 Seconds
- Use Eye-Catching Thumbnails
- Enroll Your Email Followers
- Subtitles Play An Important Role In a Video
- Host a Facebook Live Video
- Constantly Updated Facebook Posts
Replace Landscape Videos With Square Videos
Nowadays, sharing videos on a social platform is a major event. Videos are successfully shared on social media channels. Among various other social platforms, Facebook has the highest mass participation; studies show that square videos outperform landscape videos in terms of engagement, views, and reach.
According to statistics and reports, square videos are more effective on mobile devices for the following reasons:
- More than half of video views occur on mobile devices. Facebook’s business video usage on mobile devices has increased by 233% since 2013.
- It is estimated that 92% of Facebook users use this social channel on mobile devices.
- Square videos took up 78% more space in the news feed on mobile than on desktop.
So, with more and more people watching videos on mobile devices, square videos would steal the show. Video consumption will increase with square videos. Moreover, a marketer can also plan to create vertical videos for better video performance.
Disable Sounds In Your Videos
The next important point to ensure maximum playback and viewing of your Facebook videos is the sound, which should be turned off. Statistically, according to several reports, 85% of viewers play videos without sound to avoid loud or unpleasant noises, especially when scrolling through their feed in public.
So, you can make your videos more accessible and attractive to scrollers by muting them. Instead, subtitles or captions are the best alternatives to sounds that make them accessible to deaf or hard of hearing people.
Create a Very Specific Group
It’s strange, but having too many friends on Facebook can reduce your visibility. Since the platform rewards useful activity, there’s no point in being popular without contributing. It’s harder to keep people interested if your audience is large. People who see your posts regularly but don’t click on them are likely to think they’re spam. It works better if you target a small group of people who regularly interact with your content.
Start by looking at the people who already follow you and see how they interact with your posts. To create a brand personality, look for patterns in their demographics and hobbies. Use the Audience Optimization tool to find audiences that you like and similar audiences who are likely to respond well to your content. This makes it more likely that people will respond to each story, like it, and share it. Of course, your work can reach more people if the friends of the people you want to see it also see it.
Try To Grab People’s Attention Within The First 3 Seconds
The first 3 seconds of any video are crucial. Fill the first few seconds of your video with the most important information to attract more viewers. Facebook videos have an autoplay feature to generate interest. To grab users’ attention and convince them to watch the video at that moment, here are some tried and tested points.
Find out how to make the first three seconds more engaging:
- Use thumbnails: These are elements on the page that grab people’s attention as they scroll through their feed.
- Update the video with a relevant post: Titles play an important role in the success of a video. Sometimes they add more meaning to the video and sometimes they compel viewers to take action due to a call to action.
- In general, the first frame should aim to capture a consumer’s interest.
Use Eye-Catching Thumbnails
Once you’ve decided on your video content, work on the thumbnail: a still image that represents your video. It’s the same as YouTube and is the first thing people see before they decide to click and watch.
Press and hold to create an eye-catching thumbnail with bright colors, engaging images, and clear text that tells the viewer what the video is about. However, it’s important that the thumbnail is relevant to the content of the video and accurately represents what viewers can expect after they click on it. No clickbait, please!
The thumbnail is essentially the first impression of your video, so it needs to be good enough to grab someone’s attention. A well-designed thumbnail can significantly increase your video’s views and engagement, so take the time to create a compelling image that stands out from the crowd. Canva is a highly recommended tool. It offers free and paid thumbnail templates that you can use on the go.
Enroll Your Email Followers
People who have signed up for your email list can reliably send people to your Facebook business page. Let them know when you post something that matches their interests. If you talk about other businesses or people with large followings in your posts, be sure to tag them. When people interact with your post early in the process, it can perform better and help you stand out from the crowd. Responding quickly to comments is a great way to connect with fans, new and old.
Subtitles Play An Important Role In a Video
As a growing trend, silent videos are among the most popular videos among viewers. Research shows that about 85% of Facebook video views are silent. Therefore, marketers should plan to optimize silence for greater engagement. Sometimes, a Facebook business video doesn’t need any sound at all, but most do. However, most Facebook users prefer to watch videos with no sound.
Facebook now has the auto play feature in the mobile news feed. Adding meaningful subtitles to your videos can help your viewers understand your message better. This way, your message is conveyed to the viewer even without voice or music. The good news is that Facebook will also introduce an automatic subtitle feature in the coming years.
Host a Facebook Live Video
Launched in 2015, Facebook Live is another great way to increase Facebook followers. According to Blogging Wizard, the feature saw a 50% increase in 2021 and was expected to generate three times more engagement, especially views, than your traditional videos.
With so much to offer, why not take advantage of it? This article from HubSpot will give you comprehensive insights into the feature, including how to use it. Plus, keep these tips in mind to get the most out of Live.
Constantly Updated Facebook Posts
You probably already know that businesses that are good at what they do work smarter, not harder. The same goes for creating content that keeps people coming back to your Facebook page. You can reuse evergreen content over and over again, saving you time and money.