Cereal boxes are very important in such regard as they help to capture the attention of a consumer in the market which has very many products packed and shelved. Designing custom cereal boxes is one of the most effective ways of creating cereal boxes that appeal to consumers’ eyesight while possessing functionality and relevance in the market niche chosen by the manufacturer. In this article, we’ll discuss the seven main design principles that will enable you to create catchy custom cereal packaging boxes that appeal to your clients.
Understand Your Target Audience
One of the basic prerequisites for designing is to identify the target audience correctly. If you are enclosing cereal-size packs for children or making cereal packs with health consciousness for adults, the layouts need to be in accord with your target buyers. For instance, bright colors and cartoon figures may be more appropriate for the promotion of children’s cereals while somehow complicated and sophisticated patterns may suit the promotion of cereals meant for fitness-conscious middle-aged men and women. This way, when designing custom cereal boxes, you will know what message to portray to reach the right consumers.
Leverage Color Psychology
These include colors such as red, yellow, and orange as they give a feeling of energy and this is good for cereals that should be consumed by young people most of whom are in school. In contrast, green and brown colors may create an association with natural ingredients and therefore may fit well with the concerns of the health-conscious consumer. Sectioning your packaging and selecting the correct color combination makes your packaging easily stand out and creates a bond with your brand.
Unique Shapes and Structures
As much as every cereal” brand may have a rectangular box, deviation from the conventional packaging may be advantageous in several ways. Hexagonal or triangular designs seem to grab the consumers’ attention, apart from being good unboxing experiences. For instance, a window cutout on cereal boxes gives the consumer a chance to have a glimpse of the product inside which increases its credibility. Besides, special shapes can also improve usability, for instance, the so-called ‘tear strips’ or a resealable lid will turn your cereal boxes into both highly functional and aesthetic objects.
Focus on High-Quality Imagery
Graphic images are very essential in creating an appearance of packaging design. The type of pictures and graphics used on the cereal boxes are highly effective in determining the perception people have of the products. Regardless of whether you are to use images of tasty bowls of cereal or illustrations, the images have to be sharp and have to relate to the product in question. In the case of blank cereal boxes when the designs are extremely simple sending a no-nonsense message an appealing picture is sufficient. The main aspect of working with visuals is to ensure that they grab the attention of the audience and convey the main idea about the product and the essential features and benefits of the product.
Highlight Nutritional Information
Modern customer is more aware of their health and they always search for the nutrition label whenever they are making a purchase. Just ensure that the several perforations and slots of the custom cereal boxes highlight some nutritional values such as whole grain, low sugar content, or vitamins. This information should be clear and placed on the website respectfully not to overshadow the design. For example: Placing a small badge on the front part of the box that informs the consumer of such benefits will entice the health-conscious consumer without compromising the outer appeal of the box.
Sustainable Packaging Materials
Choose products that are made out of material that can be recycled or perhaps, even biodegradable, to fit the environmentally friendly view. Also, it is recommended that the consumer should be able to see the message that the company is green right on the body of the pack. It also helps to target conscious consumers only while at the same time enhancing the positioning of your brand as the one that cares for the environment. In case you are coming up with mini cereal boxes or even large packages, one feels that using sustainable material is a good selling point.
Create Limited Edition
Special and temporary designs are famous for making consumer demand high and achieving higher sales in less time. Some of these are designs that are implemented during the holiday seasons while others include joint promotions with major brands or characters, these are exciting limited edition designs. For instance, the custom printed boxes packaging is most commonly related to special occasions and such a relation may encourage designers of cereal packaging to come up with innovative, themed packaging. Thus, by providing different and perishable types of packaging, you contribute to the consumers’ desire to buy the product before the offer is gone, which contributes to sales.
Conclusion
The process of creating custom cereal packaging boxes requires knowledge about the target audience as well as color schemes and other features that can make your cereal stand out. By incorporating quality images, nutritional information, eco-friendly material, and limited edition artwork on the cereal packaging you are guaranteed that your packaging is both attractive and meaningful to people. This is an essential part of the products since in a competitive market, the packaging is the first thing that the buyer sees or comes across.
