Why buy Instagram followers?
Should companies buy Instagram followers? Followers: everyone wants them – the more the better. From private users to influencers to companies, whether small, medium, or large. Even in times of quality education and “content is king”, the number of followers is still the main quantitative KPI (key performance indicator) for the success (or failure) of a social media presence.
Because even if we often know better, we are programmed by evolution to follow the masses. Where there is a mass, there is safety – and many people can’t be wrong, can they? So when we become aware of a website, the first thing we look at – often completely unconsciously – is the number of followers. If the number is high, we are more likely to follow. If the number is low, we may think again or even question the professionalism and quality of the company.
Where can you buy Instagram followers?
First of all, let’s assume that you have already done a lot of research and are determined to buy followers. The purchase works via two main tools:
Apps
Websites
For other articles, for example, our knowledge articles on image films, film production, or social media, we link to external websites at this point. However, since we do not support the purchase of followers, we will refrain from doing so here.
With apps, you need a smartphone to buy followers and you have to download the corresponding app(s). Purchases are made via in-app payment, from where you are usually directed to a payment page and pay by credit card. Some websites may have more payment options.
You can find the apps in the App Store and the websites via a Google search (similar to the one you entered to find this article here. In both cases, make sure that the provider is as reputable as possible – or at least as reputable as you can be with a business model in the gray area … Because there are:
What happens after the purchase?
Another risk: Let me briefly explain how the purchased followers find their way to your profile. By linking your Instagram profile to the app or website – including the password. At this point, even those who only change their password every two years from “12345” to “54321” should at least give it a second thought. The same applies, of course, to your bank or credit card details that you use for payment.
Regardless of what the apps can do in your name, Facebook, Instagram, and others have long since reacted to this security gap and blocked profiles that use external apps or bots – sometimes without warning and in every area. We have already seen influencers with several hundred thousand followers deleted, but also private profiles with just a few hundred.
Alternatives to Buying Followers
If you’ve made it this far, it seems like you’re genuinely interested in building an authentic social media profile with a sustainable strategy for success. Then let’s talk about what you can do to have a successful profile instead of buying followers.
Buy Likes
Admittedly, I’m only mentioning this point for the sake of completeness because buying Facebook likes in Malaysia is really any more serious. but if you’re going to buy followers, you should also think about the interaction rates and therefore invest in likes as well. But now for real alternatives:
Follow for Follow
A somewhat frowned-upon but still effective way of gaining new followers is the so-called “follow for follow”. In principle: you follow profiles and they follow you back. This is comparable to good old cold calling, only that instead of picking up the phone, you press buttons on your smartphone.
I have seen numerous company profiles that were able to build up several thousand followers in a very short space of time in this way, which became a genuinely interesting community. Because if done well, follow for follow is not a negative attempt to ingratiate yourself, but a guaranteed visible “Hello, here I am” to potential customers and an invitation to view your profile – and perhaps stay.
However, for Follow for Follow to work, you need to think about your target group precisely, just like with good cold calling: only follow profiles of users who fit your target group, i.e. those who you think or know might like your content.
Content, quality, personality
Do you remember the pyramid from above? Good content is the basis for growth in social media, whether Facebook, Instagram, or other networks. That’s why you should first create a good social media strategy and content plan.
Why good content is so important
Social media is like real life: it’s about relationships, and you build them over the long term through authenticity, personality, and reliability. That’s why good content is so important. After all, your social media profile should be part of your external presence and is therefore a carrier of your image.
A good content strategy includes snappy texts, aesthetic photos, and short videos. The content is based on your goals and your corporate identity. Popular topics include your products or applications, employee portraits and snapshots from everyday life, best practices, and customer opinions – or a mix of everything.
Conclusion: Should companies buy followers?
The decision of whether you want to buy followers is something only you can make—our advice: Don’t do it because it’s not worth it. Purchased followers are usually dead accounts that lower your interaction rates and dilute your target audience for advertising.
Yes, the number of followers is still a quantitative KPI in evaluating social media channels. And yes, it is difficult to grow a new page. But it is even more difficult to clean up an existing page of dead files and start afresh with good content and a real following.
No matter what you decide, we wish you much success with your social media activities.
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